A digital marketing strategy is, at first glance, a big and unwieldy term. Sure, we all know what digital marketing is in a loose sense, just as we know what it means to strategize, but put the two words together, and things suddenly feel pretty broad and imposing. As such, a digital marketing strategy is something that often leaves businesses, companies, and industry professionals intimidated. But fear not, a digital marketing strategy is not something that should add stress but instead excitement; excitement at the nearly limitless opportunities you and your company have to reach new customers, bring in leads, educate, and elevate your brand.
Before discussing the importance of a digital marketing strategy, let’s first define what it is and includes. Per Hubspot, a digital marketing strategy is “a plan for reaching a specific digital marketing-related goal (or goals) in a focused and achievable way. It considers what your business is currently doing well and what you’re missing in regards to the objectives you set, so you’re more likely to accomplish it.” Nothing too intimidating, right?
When crafting an overall marketing strategy, you should all start by focusing on the digital aspects. Rather than opting for the same old traditional marketing efforts, a business must work to become more digital-minded. More than that, companies should eat, sleep, and breathe digital as that is where the future is headed. In fact, we’re already there. Marketing methods that may have worked in the past may no longer be viable in the future as the world (business and non) becomes more and more connected to the internet. If you’re not actively working on establishing a full digital marketing strategy, then you need to be and quickly. Simply put, having a website is not enough anymore. You need a full digital marketing strategy if you’re going to compete in our modern business world.
With all that said, there’s nothing especially confusing about a digital marketing strategy once you determine your goals and where your current digital marketing plan is failing you. But knowing what a digital marketing strategy is and why one is important are two different things. This blog post will highlight a digital marketing strategy’s overall benefits and importance.
A digital marketing strategy gives you an advantage over your competitors
Perhaps the most obvious point, but one worth mentioning, when your company or business allocates the time, energy, and resources to create a fully-fleshed digital marketing strategy, you are giving yourself a significant advantage over your competitors who have not. Whether you’re an e-commerce company, cash & carry business, or something entirely different, the ability to effectively market yourself and your products is an absolute gamechanger.
If two similar businesses exist in the same geographic area and offer similar products, but one has a digital marketing strategy devoted to posting on social media, writing blogs, and optimizing its site for SEO, which one do you think has the advantage?
With a digital marketing strategy, you can speak directly to your customers & target demographic
The right digital marketing strategy will enable you to speak directly to the type of customers you want. In allocating time and resources to your digital marketing and being strategic about how, where, and what you communicate to them, you’ll be amazed at how little it takes to leverage your digital marketing budget to make a definite change. We’re talking about a content strategy involving fully SEO-optimized blogs that educate consumers on a topic and products while illustrating your company’s value. Such things are major difference makers.
When you create a digital marketing strategy with clear goals and outcomes and execute it effectively, you can speak directly to the kind of customers you want to be communicating with. Because as we all know, when you try to reach everyone, you end up reaching no one.
Perhaps you’re posting to social media or doing blogs often, and the results and overall ROI underwhelm you. That’s most likely because you’re not strategic enough in your approach. Clear CTA’s and a thoroughly developed digital marketing strategy will enable you to speak directly to the customers most likely to patron your business.
A clear digital marketing strategy helps you to spend money more effectively
As a business, you might already be spending time, money, and company resources on your digital marketing strategy. That’s good. You should be! But it’s time to change your approach if you’re, like many businesses early in the digital marketing strategy process, feeling that money isn’t giving you the returns you need.
You must be strategic, consistent, and adaptable to market your business effectively. Depending on your company’s size and scope, this could mean different things. It might mean writing multiple SEO-optimized blogs to drive traffic to your site, sending emails to customers who left your site with products in their carts, or even doing a complete social media campaign for an upcoming sale or promotion.
Still, no matter your goals, you must establish them at the start of your journey. A scattered approach to digital marketing where you haphazardly post on social, write the occasional blog, and optimize the home page on your website but then ignore all the others — well, it’s just not an effective use of resources or company capital. This approach will leave you feeling like your money isn’t going towards anything. A digital marketing strategy does not need to be a costly endeavor; it’s all about being strategic.
A digital marketing strategy helps to educate customers on your products, services, and overall value
When you have a digital marketing strategy firing on all cylinders, you can consistently bring in leads while educating customers on your products, services, and the value you can provide them. Through well-written website content, you can walk your customers through what you can do for them that other competitors can not.
Instead of just obvious selling and pushing of products, you can give something of value to your customers while establishing yourself as a thought leader through education. A digital marketing strategy that allows room for educating and establishing value will bring in the most leads.
Mobile digital marketing knows digital marketing strategy
At Mobile Marketing, our team of experts is here to create a digital strategy that supports your overall business goals while driving actual results. Whether your company is looking for help in developing social media, content, SEO, or an entire digital marketing strategy, we can help. We assign each of our clients a digital marketing expert who will work tirelessly with our team of industry pros to create an omnichannel digital marketing strategy that elevates your brand with engaging content, dynamic advertising, and top-of-search results. In short, we’ll create a full-fledged digital marketing strategy for you and execute it to the highest degree.
Ready to take your business to the next level? Contact us today. Stay current on the recent trends, industry news, and company updates on the Mobile Marketing Blog. Check out last month’s post on What Can Blogs Do for My Business?