Back to Basics: The Essentials of a Good Website

JANUARY 4, 2023 – The days of opening the Yellow Pages and searching for flooring dealers are long gone. Today, consumers are turning to the internet when starting their shopping journey. “Google Search is the first place consumers go,” pointed out Michael Johnson, vice president of digital strategy-premium brand sales and marketing, Shaw Industries. “It’s…

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Leveling up the Digital Shopping Experience

JANUARY 4, 2023 – In today’s tech-savvy society, reaching consumers digitally is crucial. They do their research — especially when spending money on flooring. “They want information as well as design inspiration to guide them prior to going to a retailer,” explained Christine Zampaglione, senior marketing director for Stanton. Carole Cross, founder and CEO of…

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Reputation Management

JANUARY 3, 2023 – Reviews are more important than ever because people trust what others say much more than they trust what you (the brand) say, observed Shannon Vogel, owner of Reach Social. “If people know what to expect because others have shared their experience, there is a higher level of buying confidence.” Positive reviews…

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Flooring Visualizer Expands to Include Walls, Countertops

OCTOBER 24, 2022 – The partnership between Mobile Marketing and Roomvo continues to expand to help flooring retailers increase sales, while helping their customers design a space they’ll love. The latest upgrade to the room visualizer includes walls and countertops. “When homeowners redesign or remodel a room, they are doing a lot more than just…

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Bryan Snader Joins Mobile Marketing as Director of Digital Solutions

AUGUST 23, 2022 – With 25 years’ experience managing, designing and developing software solutions in the flooring industry, Bryan Snader recently joined Mobile Marketing as the director of digital solutions. Snader will focus on improving internal processes and digital programs to increase efficiency and better serve Mobile Marketing’s clients. “I’m looking forward to this next…

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Guarding against cyber hackers

JUNE 3, 2022 – Between the daily calls about your car’s extended warranty and credit card fraud emails from a bank you’ve never heard of, scammers and hackers are more active than ever with one sinister and synonymous goal in mind: to steal your information. “One hit can take everything down,” said Carole Cross, founder…

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Mobile Marketing, RFMS Integration Leads to Improved Marketing ROI

Mobile Marketing and RFMS clients will now have the benefit of two industry leaders integrating to create a seamless experience between web and marketing services and their business management software. The integration was announced recently at the 2022 RFMS Owner and Education Conference in Nashville, Tennessee. This integration provides an improved customer experience because it…

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Mobile Marketing, Roomvo Partnership Creates Enhanced Client Experience

people meeting and talking with convention in background

Mobile Marketing and Roomvo have taken their partnership to the next level with the launch of a dedicated visualizer analytics module, available in Mobile Marketing’s client portal. Equipped with these powerful analytics from Roomvo, retailers are able to gain unprecedented levels of insight into their consumers. This unique analytics integration empowers retailers to make data-driven…

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Supporting the consumer journey

APRIL 1, 2022 – Retailers have their pick of technology to utilize that provide solutions for enhancing their customer’s journey. In order to connect with consumers and turn those connections into sales, retailers can invest in technology ranging from digital merchandising to augmented reality visualization and even simple chat features that keep communication with consumers…

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