Leveling up the Digital Shopping Experience

JANUARY 4, 2023 – In today’s tech-savvy society, reaching consumers digitally is crucial. They do their research — especially when spending money on flooring. “They want information as well as design inspiration to guide them prior to going to a retailer,” explained Christine Zampaglione, senior marketing director for Stanton.

Carole Cross, founder and CEO of Mobile Marketing, put it simply: “Websites should communicate in a way that shows you’re going to help a consumer solve their needs. The more your website addresses your desire to help, the more potential customers will engage with you.”

This means focusing on cohesive brand messaging relevant to the products, including ample educational information about products and how they meet certain lifestyle needs; integrating key website tools that make the online journey simple; and, offering a visually pleasing experience.

Read the full article by Floor Covering Weekly.