Taking an interactive approach to customer feedback.
It happens to every business: a customer has a negative experience and leaves you a scathing review online. Even if you do everything in your power to make it right, that negative review has consequences, and it can tarnish your reputation.While sites like Yelp and Facebook may seem like a pain at times, they are great tools when it comes to attracting new customers. And while you can never achieve complete control of your digital narrative, a reputation management strategy will give you more power.
One of the biggest challenges faced by businesses is the higher frequency at which unhappy customers leave reviews. The best way to combat a negative review is with a positive one; however, happy customers simply don’t leave reviews as often. At Mobile Marketing, we give you the tools you need to increase your number of positive reviews. Through the power of in-store marketing materials and digital tools like email marketing, we’ll help you organically boost your brand’s reputation.
Want to get the edge over your competition? Turn customer feedback into a conversation. Every time someone leaves a review or a comment, respond! Otherwise, you miss out an a huge opportunity. After all, customers are doing more research than ever before, and that means they’ll be looking at your reviews—and your responses! And when you respond to negative reviews, it gives you the chance to tell your side of the story. Customers (and potential customers) appreciate patient and honest responses!
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