Flooring Visualizer Expands to Include Walls, Countertops

OCTOBER 24, 2022 – The partnership between Mobile Marketing and Roomvo continues to expand to help flooring retailers increase sales, while helping their customers design a space they’ll love. The latest upgrade to the room visualizer includes walls and countertops.

“When homeowners redesign or remodel a room, they are doing a lot more than just the floors,” said Carole Cross, founder and CEO of Mobile Marketing. “Now they’re able to visualize and see their floors along with countertops and walls. It provides them a better idea of what their room will look like.”

The sales team at Ambassador Mid-West Floor has started using the visualizer’s increased capabilities to show homeowners options for new backsplashes in addition to floors.

“We are excited about the addition of walls,” said Laura Taylor, showroom manager for Ambassador. “On the builder side of our business, it is common to install backsplashes at the same time as flooring. Now we can help customers visualize more than the standard 3×6 tiles. We can help them see the full potential of their space. We plan to use the visualizer to help close deals and increase sales.”

The visualizer provides retailers detailed analytics on Mobile Market’s insight portal that assists them in making data-driven business decisions, including inventory management and promotion planning.

Retailers can see specific information about what people are viewing on the visualizer, including what products their potential customers are viewing most often, which rooms of the home customers are looking at, and if they’re using their own photos or stock photos. This functionality allows retailers to provide a comprehensive shop-at-home experience to their customers.

“We’re on a constant mission to make the shopping experience better for homeowners and to help retailers grow their businesses,” said Pawel Rajszel, founder and CEO of Roomvo. “By arming retailers with key insights relevant to their customers’ shopping behaviors, RSA’s are better positioned to have value-based sales conversations that lead to faster consumer-purchasing decisions and higher margins.”

Collectively, Mobile Marketing and Roomvo power the website and visualizer for the largest flooring retailers in North America. These enhanced services are exclusively available for products from 100+ brands currently on the joint platform, solidifying their position as the industry’s most comprehensive all-in-one digital solution.

To learn more about Roomvo or to schedule a demo, visit www.roomvo.com. To learn more about Mobile Marketing or to schedule a demo, visit mobile-marketing.agency. Existing Mobile Marketing clients can contact their account manager for more information.

About Roomvo

Roomvo is the leading visualization solution for the interior design industry. Roomvo’s proprietary technology has a proven track record of increasing sales by allowing consumers to preview floor and wall coverings in their own rooms in just seconds. Roomvo has been used by millions of consumers and best-selling brands in over 190 countries around the world. Visit www.roomvo.com or email hello@roomvo.com.

About Mobile Marketing Agency

Mobile Marketing creates digital marketing solutions and custom website services for retailers in the flooring and home improvement industries and beyond. The agency offers a wide selection of services including ecommerce, paid search, social media management and more and allows businesses to customize their digital solutions based on their specific needs to power the customer journey. For more information, visit mobile-marketing.agency.