MOBILE MARKETING AGENCY
Geofencing
Power your local markets
with GeoFencing
Mobile Marketing has been taken to the next level with geofencing, which gives companies the ability to advertise specifically to potential customers within a certain geographic radius. Geofencing marketing constructs a virtual boundary around a business location using a combination of technologies, including:
- GPS: The Global Positioning System is a network of satellites orbiting the earth that can triangulate an individual’s location to an accurate degree.
- Radio frequency identifiers: Bluetooth technology contains small computer chips that use radio waves to connect with each other.
Beacon technology works with location services in smartphones and alerts apps when you approach or leave a location. It uses a Bluetooth signal that can tell when you’re close to a beacon, such as a checkout counter in a retail store.
While geofencing has actually been around for a while, the popularity of smartphones and mobile devices now makes it incredibly valuable as a marketing tool for business owners.
Do you need a geofencing mobile campaign?
Geofencing is a location-based service that businesses use to engage their audience by sending relevant messages to smartphone users who enter a pre-defined location or geographic area.
3 Benefits of Geofencing
for Marketing
It’s clear that geofencing is a powerful tool, but perhaps one of the biggest beneficiaries is online marketing, since it allows marketers to take their efforts to a new, localized level. Here are some of the benefits of marketing with geofencing.
- Enhance Local Sales
Local optimization, or the ability to rank high in local searches, is extremely valuable for most businesses (and their SEO). If you are making efforts to improve your local performance, you need to look into geofencing. Since it is a location-based system, you can target local customers in a defined geographic area. One way to do this is by sending promotions via push notifications to customers in your area. You can easily change promotions each day or have limited-time offers that will lead to increased sales from local customers. - Increase Analytics and Tools for Metric Analysis
Local sales can be difficult to measure. What is it that brought a customer into your shop? If you don’t have the chance to survey every customer who walks through your door, this can be difficult to connect to your online efforts. However, if customers are coming in with your promotions from geofencing, there are a number of metrics you can measure, including their sales, how long they are in your store, and how often they visit your business. All of this can be valuable information that adds depth to your analytics. - Provide Personalization for Customers
Another benefit of geofencing is that it allows you to collect data in order to personalize customer offers. It gives you demographics about the local population, including what kind of offers interest them and get them in your store. If you look at purchase history and realize that local customers prefer a certain product, you can alter your promotions accordingly.
