MOBILE MARKETING AGENCY
Power your local markets
Mobile Marketing has been taken to the next level with geofencing, which gives companies the ability to advertise specifically to potential customers within a certain geographic radius. Geofencing marketing constructs a virtual boundary around a business location using a combination of technologies, including:
- GPS: The Global Positioning System is a network of satellites orbiting the earth that can triangulate an individual’s location to an accurate degree.
- Radio frequency identifiers: Bluetooth technology contains small computer chips that use radio waves to connect with each other.
Beacon technology works with location services in smartphones and alerts apps when you approach or leave a location. It uses a Bluetooth signal that can tell when you’re close to a beacon, such as a checkout counter in a retail store.
While geofencing has actually been around for a while, the popularity of smartphones and mobile devices now makes it incredibly valuable as a marketing tool for business owners.
Do you need a geofencing mobile campaign?
Geofencing is a location-based service that businesses use to engage their audience by sending relevant messages to smartphone users who enter a pre-defined location or geographic area.