MOBILE MARKETING AGENCY
than ever before.
Traditionally, when you wanted to advertise your business, you paid a certain amount of money for space in a newspaper or magazine or for a time slot on TV or radio. Businesses would buy these ads and hope for the best with no way to track the results of their efforts.
Today, advertising in digital spaces is far more complex, but it is all the more rewarding. If you want to track the return on every penny you spend when advertising, generate quality leads, and be able to adjust your campaigns with ease, you need paid search.
What is paid
Paid search marketing, which is also known as SEM (search engine marketing) and PPC (pay-per-click), involves text-based ads and product listings that show up in search engine results. While it is a type of digital advertising, paid search is not the same thing as display advertising. Banner ads and pop-ups are types of digital ads, but they’re not nearly as common as paid search ads. If you've ever searched for something in a search engine and noticed that some of the top results were advertisements, you've seen paid search marketing at work.
Why use paid
Track your ROI
Paid search is far more measurable than traditional advertising. You get to see exactly how every ad and keyword performs, and you’ll know exactly how much it cost you to get each customer into your store.
Once an ad is set up, you’ll be able to track its effectiveness over time. Adjust on the fly to optimize its effectiveness at a far lower cost than would be involved with redoing a commercial or print ad.
Get quality leads
Target specific keywords and search terms so you’re only targeting people who are genuinely interested in the products and services you have to offer. You can refine even further by geographical location and time of day.
Get a guaranteed spot on Google
Paid search ads always appear at the top of Google's search results, giving your website or landing page prime real estate. This is especially important since users are often browsing on devices with smaller screens.