Mobile Marketing, LLC

Retargeting.

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MOBILE MARKETING AGENCY
Retargeting

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Retargeting converts window-shoppers into buyers. Generally, 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.

If you want to capture the attention of your audience, try some retargeting campaigns.

What is retargeting, how does it help?

Retargeting generates greater online sales by keeping your brand front and center and bringing "window shoppers" back when they're ready to buy. Every time your customer sees your retargeting ads, your brand gains traction and more recognition.

The high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of good branding and repeated exposure.

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Retargeting
best practices

Retargeting is most effective if you segment your customers (e.g., people who looked at shoes vs. pants) and tailor the retargeting ads shown to each group, or you can decide not to retarget them at all (e.g., people who converted).

The best-performing retargeting creative has a clear call-to-action and promotes an offer.

Different products warrant different retargeting time windows. For example, people shopping for travel should be retargeted immediately; people shopping for luxury goods should be retargeted later.  You can retarget on a number of platforms (google retargeting ads, facebook, instagram and more).  Get more awareness by using retargeting campaigns.

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