MOBILE MARKETING AGENCY
Search Engine Optimization
customers find you.
Type almost any word or phrase into any search engine and you’ll get millions of results. Of course, you’re not going to sift through all of them. You’ll likely stay on the first page and choose from among the top few results that came up.
Now, think about the people who might be searching for the products and services you offer. If you want any chance of being found by those potential customers, you need to show up at the top of their results!
Every Google result appears in order according to a ranking determined by different factors. The process of optimizing your website to rank higher is known as SEO, or search engine optimization.
Many business owners are familiar with SEO, but many don't fully understand just how valuable it is. At Mobile Marketing, we aim to de-mystify SEO for each of our clients while helping them to better understand how customers search online.
Finding and owning
your online niche
Understanding SEO starts with research. First, we’ll help you define your ideal audience. Who do you serve, and what types of people are most likely to want or need what you have to offer? Once we know that, our goal is to discover what exactly your ideal audience is typing when they search for products and services like yours.
Next, we’ll determine how to help your business stand out. After all, with millions of possible results, you’ll need to be unique if you want to rank—and you’re far more likely to find success when honing in on your niches. For example, let’s say you’re a small business selling flooring products. Chances are, you won't outrank huge brands for generic terms like “flooring.” Instead, we’ll help you target longer phrases that answer specific questions. These key phrases will be unique to you.
Once you know what your audience is searching for, you need to consistently deliver user content that will capture their attention. You also need to convince Google that your website is a useful match for the keywords you’re targeting. People won’t click on results unless they think the content will be relevant to them, and Google won’t rank those results if people aren’t clicking. To do this, we’ll help you optimize a variety of on-page factors that affect your search ranking. Content is, after all, the most important piece of the SEO puzzle, and it should meet all of these criteria:
- Easy to share
- Visually appealing
- Responsive on mobile devices
- Loads quickly
That’s a lot of factors to consider. Optimizing can take a lot of trial and error; on top of that, search engines are machines, run by algorithms that are always changing. That’s where we come in. You know how to run your business, and you know who you want to reach. Leave the rest to us!