Mobile Marketing, LLC

Information Architecture

Content structures for results

MOBILE MARKETING AGENCY
Information Architecture

The UX
Process for IA

As a standard part of the user experience (UX) process, Mobile Marketing's UX designers create information architecture when building out the start of your web experience. 

We define every avenue and path that a consumer can take though the experience of your website, ecommerce site, or app. Our IA methodology is more than a simple sitemap - it's a way to illustrate a full roadmap of how the experience will be constructed.

What is (IA) informatmation architecture?

IA (information architecture) is a blueprint of the design structure which can be generated into wireframes and sitemaps of the project. UX (user experience) designers use them as the basic materials so that they could plan navigation system. UX design means much more than content structuring.

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What is information architecture
& Why is it needed?

Information architecture (IA) is, like a blueprint, a visual representation of the product’s infrastructure, features, and hierarchy of your web experience. The level of detail is up to the UXd (user experience designer), so IA may also include navigation, application functions and behaviors, content, calls-to-action, and work flows. There is no set limit to the size or shape of IA; it should encompass the basic structure of the product so your customers (theoretically) should be able to read it and understand how the product works.

Mobile Marketing use the blueprint (wireframe) reference often because the purpose of both documents is nearly identical. Just like a blueprint, IA provides designers, developers, customers, and marketing managers a view of the entire product.

Having a single document that delivers a simple and understandable representation of how the application or website works is vital for developing new features, updating existing ones, and for seeing what is possible considering the existing product.

With IA available, it becomes significantly easier to make key decisions for new features and implementations, to understand timelines for product changes, and to follow user behavior through multiple processes.

Mobile Marketing provides a clearer and simplistic vision on how consumers should interact with your product.

Interested in learning more?

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