MOBILE MARKETING AGENCY
Google Ads remarketing is a form of paid search that enables sites to show targeted display ads to customers who have already visited your website. Past visitors will see these ads while they are browsing the web, watching YouTube videos, on social media or reading news sites, for example—keeping your brand top-of-mind and enticing visitors to come back for more.
What is remarketing, and how does it help?
It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.
Taking what we know &
making you better.
Using remarketing, you can show Google ads to your previous site visitors while they browse the vast number of Google partner sites in the Google Display Network.
Google recommends that when you are starting your first remarketing campaign, you begin by targeting everyone who viewed your homepage. Just remember, that will increase your Google remarketing costs since your ads are being retargeted to more individuals, and you won’t be able to create ads that are quite as targeted. By targeting more narrowly, you can therefore increase ad relevancy and lower your cost per click.
Eventually, you can create different Google remarketing lists for super-targeted remarketing campaigns; for example, you can choose to show users who have already purchased from your site different ads from non-buyers (such as an offer for 30% off your second purchase).