Social Media Marketing and Platforms Right for your Business
There are nearly 4 Billion people currently using social media, which represents over 50% of the global population. Whether you are on it to reconnect with high school friends, share thoughts on a recent film, or find a job, social media is a constant in our busy lives. For many, it is the first thing they check in the morning and one of the last things they focus on at night. As such, a business must maintain a healthy social media presence. But with an influx of platforms, each offering a unique audience and purpose, it can be challenging to know where best to focus your social media strategy.
Fear not! If you are wondering what social media platforms are best for your business, you have come to the right place. Let’s look at how marketing across each channel can help build a new audience, group of customers, and fanbase for your business and brand!
Facebook boasts 3 billion active users each month, making it the most used social media platform available. On a business level, companies need to be on Facebook because their consumers are on Facebook. As a business, you will find that no matter who your audience is, they spend significant time scrolling through the platform.
Whether they are researching Installers, Contractors, doctors, businesses, or restaurants, consumers expect companies to be on Facebook. It is also an important space to share your business’s updated contact information, ongoing promotions, new service offerings, and customer reviews. From a brand management standpoint, an active Facebook presence will help separate you from competitors. Its powerful analytics tools and advertising potential make Facebook a must for any company. In addition to a company social presence, the ability to advertise your products/services to the Facebook community helps make it a top platform for your business.
One of the newer popular platforms on the block (relatively speaking), Instagram offers businesses the ability to communicate with an audience that is both young and diverse, as nearly 67% of Americans aged 18-29 have Instagram accounts. A photo-based application, Instagram is tailored to the visually-minded consumer, which is relevant in our era of shortened attention spans. In 2021, someone is far more likely to read a well-crafted graphic or image than read a well-crafted paragraph offering the same information.
Instagram Advertising also helps a business reach new customers through their visual ads. Additionally, Instagram’s story feature features 500 million active daily users. Stories enable businesses to create compelling content by way of photos and videos. With Facebook and Twitter adopting similar technology, it would appear the “story” function is the future of storytelling on social media.
Designed for visual engagement, Pinterest boasts 454 million monthly active users worldwide. While not as focused on written messaging, the platform is ideal for showing off photos from your projects, products, and services. If you’re a company with an impressive portfolio or a dearth of project-based images, then Pinterest is the perfect place to showcase that work. As a platform, Pinterest is a popular spot for users to seek inspiration and get ideas for home projects, making it a strong channel for products or services related to the home, which can go on Pinterest Boards and be referenced at any time.
Our team is ready, willing, and able to help set up custom Pinterest boards to promote your retail store or business. We can also help with Pinterest Advertising campaigns to target those specific users looking for your product or service.
Twitter’s audience may not be as vast as Facebook’s, but the platform boasts 145 million active users and unparalleled brand recognition. To date, 76% of the Gen Z population uses Twitter. Twitter allows businesses to communicate in short bursts, ideal for the ever-lessening consumer attention span.
In addition to brevity, Twitter also promotes a dialogue between consumers and businesses, providing a valuable outlet for customer questions, concerns, and praise through tweets and direct messages. Twitter is the ideal platform for reaching your younger/more “plugged-in” customers.
The newest social media channel on our list, Tiktok has recently surprised 1 Billion users (over 1.1 billion as of February 2021) and the TikTok app has been downloaded over 2.6 billion times worldwide, as reported by Sensor Tower in December 2020. The power of TikTok stems from its ability to engage customers and business followers via short 15-second video clips. Similar to Instagram, TikTok relies less on written content and more on creating compelling visuals and clips, enabling video clips to go “viral” and gain traction across the web.
As a social media channel, TikTok enables a business to appeal to and connect with a younger demographic. Growing at an exponential rate, TikTok has seen massive shift in the past six months as more and more influencers shift their attention to the platform. While TikTok might not be one of the first channels you focus on (that would be Facebook and Instagram), you’ll likely want to have it as #3 on that list.
TikTok is quickly becoming the go-to spot for Gen-Z social media users. The sooner you get there, the better.
LinkedIn caters to the college graduate, the business professional, and the career-minded individual. Is your company thinking of hiring or bringing in fresh talent? Having an active LinkedIn page shows would-be employees what life is like at your company. LinkedIn provides businesses with an opportunity to bring their culture to life, showcase work/life balance to potential employees, and promote current staff/organizational recognitions.
Your Presence on Social Media
Social media isn’t going anywhere. Each day, more and more new users join Facebook, Instagram, Pinterest, Twitter, TikTok, LinkedIn, and other emerging channels. Having an active social media presence will only help you and your business. These channels provide a way to expand your reach and build customer loyalty at absolutely no cost. You need to be on social media because your customers are, and you can be sure your competitors are too.
If you don’t have time to manage these channels and experiences, then find an agency like ours that can create a social media strategy, marketing calendar, and campaigns. We’d love to help. Learn how a social media strategy can help grow your social media presence and sales today!
*Statistics courtesy of Hootsuite.com