Back to Basics: The Essentials of a Good Website

JANUARY 4, 2023 – The days of opening the Yellow Pages and searching for flooring dealers are long gone. Today, consumers are turning to the internet when starting their shopping journey. “Google Search is the first place consumers go,” pointed out Michael Johnson, vice president of digital strategy-premium brand sales and marketing, Shaw Industries. “It’s…

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Leveling up the Digital Shopping Experience

JANUARY 4, 2023 – In today’s tech-savvy society, reaching consumers digitally is crucial. They do their research — especially when spending money on flooring. “They want information as well as design inspiration to guide them prior to going to a retailer,” explained Christine Zampaglione, senior marketing director for Stanton. Carole Cross, founder and CEO of…

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Reputation Management

JANUARY 3, 2023 – Reviews are more important than ever because people trust what others say much more than they trust what you (the brand) say, observed Shannon Vogel, owner of Reach Social. “If people know what to expect because others have shared their experience, there is a higher level of buying confidence.” Positive reviews…

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Bryan Snader Joins Mobile Marketing as Director of Digital Solutions

AUGUST 23, 2022 – With 25 years’ experience managing, designing and developing software solutions in the flooring industry, Bryan Snader recently joined Mobile Marketing as the director of digital solutions. Snader will focus on improving internal processes and digital programs to increase efficiency and better serve Mobile Marketing’s clients. “I’m looking forward to this next…

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