SEO vs. SEM

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are sometimes used interchangeably, but they aren’t the same thing at all. Both can be important for your overall digital marketing plan, so it’s worth it to understand the difference between the two terms and what they mean.   SEO: This refers to optimizing your site’s content…

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Both retailers and brands need to stay in the know about Google’s upcoming algorithm changes, set to take effect in May. They announced this update last summer and defined it as the Page Experience. But what does that mean, and what updates are underway for next month? What is the Page Experience? A few key…

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Host A Virtual Consultation

Is your retail or brand ready to go virtual? For both, hosting a virtual event is an easy way to generate brand awareness and engagement, reach new customers right from their homes, and promote online and in-store shopping. Virtual events for small retailers When you host a virtual event, it can be as simple as…

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Google adwords | Mobile Marketing, LLC

Paid Search Notice: Google Offering $340M in Google ad Credits On Friday March 27, Google announced that it is going to make available $340 million in Google Ads to Small and Midsize business with active accounts over the last year.  Credit notifications will appear in Google Ads accounts and can be used at any point until…

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Google my business listing | Mobile Marketing, LLC

While many of our clients have us manage their Google My Business listings, along with their ratings and reviews, others manage their own listings. If this describes you, here are some recent tips from Google on best practices when it comes to updating your store hours, business description, phone number, and more. With recent developments…

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Google my business | Mobile Marketing, LLC

Over the past few weeks, we’ve seen a lot of digital change as businesses have had to adjust quickly to COVID-19 and its impact across the globe. Recently, both Yelp and Google announced that they made critical updates to their review and support policies. Below are the changes you’ll want to be aware of. Google…

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Coronavirus blog | Mobile Marketing, LLC

In light of recent developments relating to COVID-19, we wanted to reach out and provide an update to answer some of the questions you might have. We know this is a challenging time for many and will require adjustment for all of us. First, we wanted to assure you that Mobile Marketing is remaining fully…

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