Back to Basics: The Essentials of a Good Website
JANUARY 4, 2023 – The days of opening the Yellow Pages and searching for flooring dealers are long gone. Today, consumers are turning to the internet when starting their shopping journey. “Google Search is the first place consumers go,” pointed out Michael Johnson, vice president of digital strategy-premium brand sales and marketing, Shaw Industries. “It’s…
Read MoreLeveling up the Digital Shopping Experience
JANUARY 4, 2023 – In today’s tech-savvy society, reaching consumers digitally is crucial. They do their research — especially when spending money on flooring. “They want information as well as design inspiration to guide them prior to going to a retailer,” explained Christine Zampaglione, senior marketing director for Stanton. Carole Cross, founder and CEO of…
Read MoreReputation Management
JANUARY 3, 2023 – Reviews are more important than ever because people trust what others say much more than they trust what you (the brand) say, observed Shannon Vogel, owner of Reach Social. “If people know what to expect because others have shared their experience, there is a higher level of buying confidence.” Positive reviews…
Read MoreDesigning The Perfect Website
“The only reason to build a website is to change someone. If you can’t tell me the change and you can’t tell me the someone, then you’re wasting your time.” – Seth Godin It has been said that total and absolution perfection is impossible to obtain. Maybe that’s true, or maybe it isn’t. But it…
Read MoreHow To Improve Your Company’s Social Media Presence
Social media is, for better or worse, a daily constant in our lives. More than just a place to post pictures of your food or connect with old classmates, social media has become a place where people read product reviews, look for romantic partners, buy used products, and even get their news. Long gone are…
Read MoreFlooring Visualizer Expands to Include Walls, Countertops
OCTOBER 24, 2022 – The partnership between Mobile Marketing and Roomvo continues to expand to help flooring retailers increase sales, while helping their customers design a space they’ll love. The latest upgrade to the room visualizer includes walls and countertops. “When homeowners redesign or remodel a room, they are doing a lot more than just…
Read MoreGoogle Ad Verification Program Rolls Out: What Is It And What Does It Mean For You?
Effective March 2022, Google Ads has combined its advertising identity and business operation verification programs. The result of which will be a unified advertising verification program for users. In August and September of 2022, we’ve begun to see the new verification enforced across several accounts. Yours may be next! This updated Google Ads verification process…
Read MoreWhat are Streaming Ads & Over-The-Top (OTT) Advertising, And How Can It Help My Business?
Over the past few decades, there’s been a seismic shift in how people watch television and consume their favorite shows. Long gone are the days of “must-see tv” Thursday nights as viewers have shifted to streaming services and watching shows on demand. On May 14th, 1998, 76.3 million people tuned in to watch the finale…
Read MoreKeeping Your Foot On The Digital Marketing Pedal: A Conversation With Flowers Flooring, Part 2
Founded in 2011, Flowers Flooring is one of the top flooring retailers in North Carolina. What began as the dream of owner and manager Jeremy Flowers 12 years ago has grown into the preeminent flooring retailer in the Lake Norman and Winston-Salem, NC area. Thanks to its exceptional office staff, skilled installation crews, and fantastic…
Read MoreBryan Snader Joins Mobile Marketing as Director of Digital Solutions
AUGUST 23, 2022 – With 25 years’ experience managing, designing and developing software solutions in the flooring industry, Bryan Snader recently joined Mobile Marketing as the director of digital solutions. Snader will focus on improving internal processes and digital programs to increase efficiency and better serve Mobile Marketing’s clients. “I’m looking forward to this next…
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