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“The only reason to build a website is to change someone. If you can’t tell me the change and you can’t tell me the someone, then you’re wasting your time.” – Seth Godin It has been said that total and absolution perfection is impossible to obtain. Maybe that’s true, or maybe it isn’t. But it…

Social media is, for better or worse, a daily constant in our lives. More than just a place to post pictures of your food or connect with old classmates, social media has become a place where people read product reviews, look for romantic partners, buy used products, and even get their news. Long gone are…

Effective March 2022, Google Ads has combined its advertising identity and business operation verification programs. The result of which will be a unified advertising verification program for users. In August and September of 2022, we’ve begun to see the new verification enforced across several accounts. Yours may be next! This updated Google Ads verification process…

Over the past few decades, there’s been a seismic shift in how people watch television and consume their favorite shows. Long gone are the days of “must-see tv” Thursday nights as viewers have shifted to streaming services and watching shows on demand. On May 14th, 1998, 76.3 million people tuned in to watch the finale…

A digital marketing strategy is, at first glance, a big and unwieldy term. Sure, we all know what digital marketing is in a loose sense, just as we know what it means to strategize, but put the two words together, and things suddenly feel pretty broad and imposing. As such, a digital marketing strategy is…

Blogs bring to mind some wholly unique and interesting images when conjured. There’s the hip-looking couple making their way across the United States in a van, sharing their experiences along the way. There’s the middle-aged baker detailing her favorite family-friendly crockpot recipes, perfect for setting and forgetting. There’s even the teenager working out their feelings…