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Something of a buzzword, customer loyalty is a term that gets thrown around a lot in the business world these days. Perhaps underutilized, it focuses on the customer. What essentially boils down to creating strong feelings of support and allegiance, customer loyalty is a topic that is at the forefront of the mind of every…

A recent study from Oberlo.com found that in 2020, 73% of all e-commerce sales came from mobile devices. That, combined with the knowledge that nearly 70% (Techjury.com) of all online web traffic in 2021 came from mobile devices, lends itself to the idea that the future of online activity is mobile. And at Mobile Marketing,…

SEO, or Search Engine Optimization, is the process of actively increasing online website traffic through organic search results. Determined by analyzing the quality of traffic, quantity of traffic, and organic search results for a website, SEO is one of the most important aspects of a company’s digital strategy. One of the many positives about website…

There are nearly 4 Billion people currently using social media, which represents over 50% of the global population. Whether you are on it to reconnect with high school friends, share thoughts on a recent film, or find a job, social media is a constant in our busy lives. For many, it is the first thing…

Growth is the primary goal for most businesses. It is this quest to expand that fuels innovation and sparks creativity. We seek out improved processes, procedures, and ideas to attract new business and customers. However, the retention of existing customers is just as important as the acquisition of new ones. If your business is losing…

Local SEO is a great way to find users right near you that are looking for products and services, and it’s part of our overall SEO strategy at Mobile Marketing. Staying up to date on local SEO best practices will increase search engine visibility and organic search traffic, ensuring that your customers find you when they’re ready…

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are sometimes used interchangeably, but they aren’t the same thing at all. Both can be important for your overall digital marketing plan, so it’s worth it to understand the difference between the two terms and what they mean.   SEO: This refers to optimizing your site’s content…

Both retailers and brands need to stay in the know about Google’s upcoming algorithm changes, set to take effect in May. They announced this update last summer and defined it as the Page Experience. But what does that mean, and what updates are underway for next month? What is the Page Experience? A few key…

Is your retail or brand ready to go virtual? For both, hosting a virtual event is an easy way to generate brand awareness and engagement, reach new customers right from their homes, and promote online and in-store shopping. Virtual events for small retailers When you host a virtual event, it can be as simple as…